Anyone who uses the Internet has surely noticed that the correct site address begins with one of the two clusters of letters: http or https. However, not everyone is concerned about it and does not go into the meaning of these prefixes – especially since they appear automatically in the browser bar. And you? Have you ever wondered what http means and what https means and why are such signatures placed in web addresses? If you’re looking for answers to these questions, keep reading.
What is http?
Http stands for Hypertext Transfer Protocol, which is a protocol that allows data to be transferred to the Internet. It is responsible for communication between the client (browser) and the server where all the files that make up the website are stored. In practice, thanks to it, it is possible to display the requested page to the user.
The http protocol has been used for this purpose since the 1990s. It has been extended in such a way that it is possible to simultaneously send large amounts of data based on various parameters. Thus, it has also become possible to create and display more complex websites. HTTP communication is based on a fairly simple process of sending data between the client and the server. The client sends a query to which the server responds by sending this data to the person concerned.
What is specific to the http protocol? First, it does not store previously transmitted data. This means that they must be downloaded from the server each time the website is accessed, which delays the entire process, but at the same time avoids overloading the servers. That is why a system of cookies (so-called cookies) has been implemented, which collect data and allow pages to load faster. Furthermore, http does not define how information is transmitted from the server to the browser and therefore risks intercepting sensitive information.
What is https?
Https is short for Hypertext Transfer Protocol Secure. The addition of the last word means that it is simply http protocol with added security. In this case, the data sent between the web browser and the server are encrypted with an SSL or TLS certificate. This means that they are protected against hitting the wrong hands. Thus, the https protocol protects information about the website owner and its users, preventing their interception or change. Its use is therefore particularly important wherever personal data, payment data etc. are transferred. Currently, however, the https protocol is used more and more often and is becoming a standard for all types of websites. Online security is considered a priority. Thanks to this, users can use various types of services that require data entry without fear of their leakage into the wrong hands.
https – why is it worth it?
Any website owner can go from an address prefixed with http to the one with https in the beginning. It is connected with the necessity to implement the SSL encryption certificate – it costs several dozen dollars a year. For the certificate to work properly, you must also configure the website files and the external tools used, and use appropriate redirects so as not to lose the earned position in the search engine. It is best to entrust all this work to an internet marketing agency that will ensure a smooth and comprehensive process.
But is it worth it? Of course. The current emphasis on data security is not a temporary trend, but a tendency that will not only continue, but even deepen with the development of new methods of data protection. This is something that Internet users pay attention to more and more often. There are more and more aware people, so it is definitely not worth lagging behind. At the same time, changing the protocol to https confirms the credibility of the website and the entire company and has a positive effect on its reputation. It is worth emphasizing on your website the care for the safety of customers to gain prestige and trust. It is also information for business partners or investors who will be much more willing to do business with a company that attaches importance to high security standards.
https and Google – does encryption affect positioning?
The largest search engine in the world, i.e. Google, does not hide its concern for the security of Internet users’ data. Algorithms take into account factors such as credibility and quality of the domain, and this is also related to ensuring the security of users. This means that implementing the https protocol can have a positive impact on the positioning of your website. Thus, it is a profitable investment that will help you get even more customers. It’s also worth knowing that currently Google warns users trying to enter a site that should be using the https protocol (as it collects sensitive data), and it doesn’t!
Of course, the mere use of the https protocol is not enough to get the website much higher in the search results, especially since it is now becoming a standard and more and more companies use encryption certificates. However, this is certainly an important factor that will allow for greater effectiveness in terms of positioning and credibility building activities.
http vs. https – what to choose?
In view of the information presented above, the matter is quite clear: switching to https protocol is a low cost, but many benefits for the website and the entire enterprise. It allows you to make sure that the website will work properly in every browser and will not be blocked by filters ensuring the safety of Internet users. It also allows you to improve your position in search results and increases the prestige and trust in the brand, which is appreciated by both customers and business partners.