Skip to content

Unique Value Proposition – what is worth knowing?

Unique Value Proposition is a motto that distinguishes you from the competition and immediately tells each customer what they will gain by choosing your offer. Check how to construct them!

>> Brand monitoring 2.0 – how to efficiently and quickly analyze your brand, products and competition online <<

What is Unique Value Proposition? – definition

In business and marketing, UVP (Unique Value Proposition) is a statement that clearly tells potential customers how they will benefit from your offering, how your products or services will meet their needs and solve their problems, and what makes your offering different. from the competition. The term UVP is often used interchangeably with the term USP (Unique Selling Proposition). It is placed on the home page of a website to explain to potential customers how you can improve their situation and add value to their lives, and why they should buy from you. Unique Value Proposition is a form of brand communication that helps customers fall in love with your company’s brand.

How to build a UVP?

What element makes the company unique and / or different from all the others on the market? Why would people buy from you and not your competitors? Do you promise to give them specific gifts, benefits, or other benefits? Advantages can include factors such as wider product offering, customer service, high quality, best prices, and so on. In other words, you need to make your business unique in the eyes of your customers. You can do this by creating a unique selling proposition that you can then convey to your target audience through persistent marketing.

>> Marketing concepts worth knowing <<

What is Unique Value Proposition (UVP)?

A Unique Value Proposition (UVP) is a phrase that briefly explains why the business you propose is unique. This gives potential customers a reason to do business with you and not with other competitors at the same time. A good proposition can make your marketing efforts easier because it gives you a dominant position in your target market niche. When trying to find an offer, put yourself in the shoes of the customers:

– Think about presenting your products and services from the point of view of who will buy them.
– Pay attention to what is really important to your customers.
– Find out why they would buy products and services from you and not from competitors.
– The interest of customers is focused on what the product can do for them, how it can help them specifically, how they can make their life easier or how to get rid of some discomfort. Try to identify problems and fix them.

Therefore, the key to success is to offer as many benefits as possible to defy the competition’s offer. But be careful! It’s about benefits, not features.

What’s the difference between them?

The benefits primarily relate to how the product brings more value to the target customer, and the features relate to the product features, delivery method, payment terms, etc.

>> Product life cycle – check out the most important information <<

For example, a special feature is the lifetime product warranty. The benefit is underlined by the fact that the seller assumes all the risk of the transaction. This means that the potential customer does not consider any risk when purchasing the product. This is a benefit that must be emphasized! The bottom line is that a good UVP should focus on the benefits of your offering.

What is not a value proposition?

Most of the business and marketing people you talk to admit that they know exactly what it is and how to define a value proposition, but most of the time they say what they believe to be a value proposition.

Value Proposition is not a set of technical or jargon words, qualification or license status themes, claims about your character, company slogan, product focused, service focused, or the chaotic theme of your resume. Any trader can claim to be the best service provider by using phrases like “We are the fastest suppliers in the country”. Do you find it plausible? I do not think so.

In fact, it’s just an empty sentence and a promise without cover. Why am I saying this? Because it is practically impossible to prove. What do you mean “fastest”? Even if it were true, it would really matter. Moreover, customers have heard such banal phrases. These types of proposals do not help business plans, on the contrary, they threaten them.

Published inReword sentencesUnique Value PropositionWord Changer