The statistics do not lie! Google Chrome is currently the most popular web browser in the world. We are talking here about both personal computers and mobile traffic – globally it is used by 65.38% of users (data as of April 2022).
What is worth knowing about Google Chrome? What can we find in this browser, apart from the basic options? Which browser add-ons can be useful in the daily work of a marketer?
Google Chrome – history and statistics
But let’s start with a small historical outline. Google Chrome’s path to becoming the most popular browser was not an instantaneous one, although the pace of gaining more users on the Google Internet can certainly be considered impressive. Let’s take a look at the statistics and data about this browser and the choices of an ordinary Internet user. Almost 3.5 years passed from the official debut of Google Chrome in 2008 to the achievement of the status of the most popular browser in the world, when in June 2012 Chrome overtook the current leader – Internet Explorer from Microsoft.
Let’s recall what the market of systems and web browsers looked like when the first version of Google Chrome appeared. Windows 7 has just been announced to replace the badly received Windows Vista operating system.
At that time, Internet Explorer version 7 dominated the world (65% of the market) (and version 6 in many schools and offices, which did not even support opening a tab in the form of a card). The runner-up was Mozilla Firefox with 28% market share. In further places with a marginal share, you could find, among others, Safari from Apple (for Macs, PCs with Windows and then fledgling iOS), technologically advanced for those times Opera and a lot of internet “plankton” in the form of SeaMonkey or Maxthon.
Google Chrome – characteristics
Chrome itself is a de facto frontend for Chromium – an open source browser, also originally developed by Google. Due to the free license, many browsers use the same engine as the Chrome browser – for example Microsoft Edge, Vivaldi or today’s Opera are also based on the same database. This does not mean, however, that Microsoft’s and Google’s browsers are the same and work in the same way – although their hearts theoretically pump the same digital blood, updates, selection of add-ons and other elements can be very different.
Google Chrome from the market competition is characterized by the highest compliance with HTML5 standards, currently leading on websites – in the test it scores 528 points out of 555 possible, ahead of other web browsers (for example, Firefox can boast a score of 497 points). However, it should be remembered that this is only one of the indicators, and the choice of a browser should depend not only on the number and quality of supported technologies, but also on compliance with our digital habits, convenience of use and applied functions, and many other aspects. However, it cannot be denied that it is the compliance with the requirements of the websites that makes most users choose Chrome as the default browser on their devices.
Google Chrome – a matter of browser extensions for marketers and more
Google Chrome, due to its pedigree, gets along very well with many services offered by Google accounts – Google Docs, YouTube, Google Drive and others. Of course, it is also equipped with all the basic options available in most of these types of programs – incognito mode (option without saving browsing history), creating user profiles and personalizing your account and its synchronization, the option of storing saved passwords and many others.
Thanks to the universality of the engine, the functionality offered by Chrome can be significantly increased by installing plug-ins available in the Chrome Web Store.
Extensions are available for free and can fulfill various roles – some change interface elements, others improve the appearance of the browser, others measure usage time, and even allow you to add simple, relaxing games to your browser.
Below we have collected a few browser extensions that can help a person with internet marketing. You can find all of them in the Chrome Web Store – a platform with plugins for Chrome. You can manage them by entering the following address in the card bar: chrome: // extensions /
This Chrome plugin, when installed on a computer, highlights links that have the nofollow parameter. For users related to the SEO industry, it is a very convenient solution – after all, the link attributes rel = “dofollow” and rel = “nofollow” are one of the basics of an SEO worker.
How to identify a specific font on a page? All you need to do is use a plugin, which will display all the necessary data about the selected fragment of text – the name of the font and the family it comes from, size, color in HTML and some other information.
Facebook Pixel Helper
This plugin plugged into the Chrome browser will show you if the page has a Facebook pixel in its code along with its ID, location and some parameters.
Full Page Screen Capture
FPSC allows you to save the entire page or a part of it in one graphic file. The solution is much more convenient than manual saving and subsequent editing of larger websites. Another extension for Google Chrome – Lightshot, can play a similar role.
How to download and install Chrome Browser?
The application is available for Windows, as well as Linux, MacOS, iOS and Android. You can download the latest version of the desktop version of Google Chrome for home users (the so-called stable channel) from the official website of this program – there you will also find Chrome versions intended for companies or web developers.