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Free SEO Tools

If you want your website to generate more traffic, you need to get involved in SEO activities. Thanks to this, you will be higher in the search results, and potential customers will find your offer faster. SEO takes a lot of time. It is important to constantly monitor, scan and improve the website. Fortunately, the SEO optimization tools market has grown significantly in the last few years. Today, there are many online marketing tools available to assist with SEO. In this article, we introduce you to free SEO tools that will make your website more visible in search results. Selected free SEO tools have been listed alphabetically.

Ahrefs backlink checker
Ahrefs is one of the most comprehensive tools on the market for keyword verification, link building and content. Its main advantage, however, is the link building part, because it has the largest link base on the Internet, and thus the information that we can obtain through it is invaluable. In addition, this link base is updated every now and then so you know when you are losing links or when you are getting them. This is due to bots that, like Google, roam the Internet, but index links instead of pages.

AnswerThePublic is a tool that allows you to find out what users are looking for on forums, blogs and social media. This is a free app for keyword research and creating content ideas. After entering the password, we receive dynamic charts containing the queries that were entered by Internet users into the Google search engine. Thus, we get a list of keywords from the so-called long tail. The website interface is in English, but the tool itself is simple and intuitive.

Check My Links
Check My Links is a Chrome extension that allows you to identify broken links on any website with one click. Broken links negatively affect the user experience and search engine optimization (SEO) efforts, so clearing them quickly is in our best interest. After starting Check My Links, the page scanning process begins. The results will be displayed in the form of a readable graph. You can also choose to scan pages automatically. Indexed links will be highlighted in the color corresponding to their status. Broken links are displayed in red.

Google Analytics
Google Analytics is a free tool from Google that is used to track website performance and collect information about visitors. It can help companies identify the main sources of user traffic, evaluate marketing efforts and campaigns, discover trends in user engagement that can be used to improve marketing campaigns, drive traffic to the site, and retain visitors for longer. As we can see above, Google Analytics provides statistics that are useful in the context of optimizing the website for search results (SEO) and for marketing purposes. Google Analytics as a free SEO tool is very handy!

Google Data Studio
Google Data Studio is a data reporting tool. It is used to create interactive and responsive dashboards that allow you to build your own panels using templates with a variety of charts, maps and tables. Access to advanced data makes it possible to evaluate the effectiveness of SEO activities, as we can see, among other things, site traffic and how your sites are indexed by search engine bots. Google Data Studio collects metrics and indicators that support decision making and strategy direction, so companies take less risk and increase the chances of achieving their goals.

Google Search Console
Free tool available for any site. Google Search Console, contains tons of data about our site related to organic search results, as well as various error reports. Search Console is constantly evolving as Google adds new features and changes its approach to what is important to users, for example, an emphasis on site speed means that some of the platform’s key error reports are related to speed. You may also see crawl errors for your site or pages that Google tried to add to its index but was not able to do so due to poor coding.

Google Trends
Google Trends is a free tool provided by Google that will allow us to compare the search popularity of different words or phrases. Thanks to this, we know what is the level of searching for a specific keyword in a given time period. This comparison is represented by a graph that shows the search terms from 2004 to the present, which allows us to see changes over time and geographically. Other data that is shared with us is the global heat map that graphically shows the index of the number of searches in different regions of each country, or the list of words related to each search phrase that shows a greater increase. Google Trends also gives us the opportunity to compare up to 5 terms at the same time, and thus see how their popularity has changed over time.

HubSpot Website Grader
Website Grader is a tool that can be used by all websites, not only those related to Hubspot. It is a great tool when we want to check what stage we are at in terms of our website and SEO activities. To use, enter a URL and an email address and Hubspot will crawl your site and present a scoreboard. Our website will be assessed in four broad categories: Performance, SEO, Mobile and Security. Thanks to HubSpot Website Grader, we will discover areas for improvement and find out what to do to make our website more SEO optimized.

Screaming Frog SEO Spider
Screaming Frog SEO Spider is a program that captures web links, images, CSS, scripts, and applications. It also downloads key page elements for SEO, presents them in tabs by type, and allows filtering for the most common SEO problems. You can view, analyze and filter information as it is collected. Screaming Frog SEO is especially helpful when analyzing medium to large sites where checking each page manually would be extremely laborious.

SEMrush site audit
SEMrush works well for small to medium sized websites. The site audit option will allow you to analyze a given page (in the free version up to 100 pages) and will check about 140 different parameters related to SEO. It is, among others, o duplicate content, broken links, HTTPS implementation, page indexing. The website audit results show an assessment expressed as a percentage and any errors that need to be corrected. Each item has information on why it matters and how to fix it.

SEOquake is an easy-to-use SEO tool. Just install it on your browser. The main advantage of SEOquake is the ability to view all data and indicators in the same place, which facilitates their interpretation and decision making in the field of website positioning. You can also get more complete information on page or keyword optimization thanks to the audit option. Another advantage is the insight into site metrics that rank in the results for the searched keyword.

Surfer SEO
Surfer SEO is a free SEO tool used to support website positioning through content optimization and the appropriate selection of keywords. The SEO Surfer analyzes the current top 50 results in Google Search for potential ranking factors for the searched phrase. It also comes with a built-in keyword research and SERP review tool that gives you the average word count or preferred content length and keyword frequency and page speed estimates.

Yoast SEO
Yoast SEO is a WordPress plugin that will improve our site’s search engine ranking by helping to optimize page content and keywords. Once installed on your WordPress site, the Yoast SEO plugin will appear on each of the pages and posts you create, then analyze the page content and make suggestions on how to improve it. Unless we have extensive SEO knowledge, regularly using Yoast SEO when publishing new pages or browsing existing ones is a great training. By using a plugin, we will start publishing content with optimization in mind, more instinctively.


If you want your website to attract more traffic and provide a better visitor experience, you should analyze it in terms of SEO, and there are hundreds of online tools available to help you with this. We’ve put together these free SEO tools that we find valuable at and that are readily available. Within minutes, you can enjoy valuable feedback on your SEO. Free seo tools – or rather the ability to use them, will also increase your value on the labor market!

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