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How to write an SEO article

SEO article is the most important category of web texts. Songs of this type are best rated by Google’s algorithms. No wonder – they help the search engine fulfill its basic function – they provide users with the information they are looking for. No text search engine can exist without content, while writing SEO articles is a prerequisite for the success of most websites.

How to write an SEO article

SEO article – is a functional text piece, the structure of which has been adapted to the rules of evaluating search engine algorithms. Its task is to provide the reader with specific information and generate free entries to the website.

In the hierarchy of SEO texts, the article takes the most important place. It is thanks to the articles that we can take any competition for a position in the search ranking.

The SEO article is the most effective weapon to fight the competition on the web.

>> 7 mistakes in SEO texts <<

How SEO Article Works

Google is a search engine based on text analysis on websites. The search algorithm, using the information contained in the text, defines what a specific page is about and when and at what position it should be displayed.

A website’s position in search engine ranking is critical to most businesses. The higher the page is in the ranking – the more entries, and thus – the more potential customers.

It has been proven many times that the overwhelming majority of Google users (approx. 80%) pay attention to the first three items of free search. Therefore, if we do not place our website there – we cannot expect spectacular results.

The text information that Google uses to make its positioning decision is spread across the site. Among other things, in the title of the website, its description, category name and content (e.g. articles).

Theoretically – if there was only one website with the phrase “online store” – Google would display that site in the first place in the ranking every time. In a situation where there are hundreds of thousands of sites with the content of this phrase – the matter becomes a bit more complicated.

Have you ever wondered why, under a certain query, Google decides to display some pages higher and some lower? SEO articles play a significant role in this.

The functionality of SEO articles can be considered in two dimensions – firstly – they are the carrier of keywords. Thanks to this, they show the search engine what the website is about.

Secondly, they provide an appropriate user experience, which is currently the most important condition for achieving a high position.

It’s no secret that the SEO market is changing very dynamically. Google aims to simplify SEO rules. Once upon a time, keywords were of the utmost importance. Their appropriate density in the text was calculated and an amazing meaning was attached to the use of the appropriate form of the word (according to Google, “online” is not the same password as “on-line”)

Currently, the most important thing is to meet the needs of the user. Google tries to promote the best content on a given topic. Therefore, it carefully analyzes the statistics of the selected article. CTR (the number of clicks in relation to impressions in the ranking), the bounce rate (the number of users leaving the article without any interaction) and the average duration of a session on the website (the more the better) are important.

>> What is CTR? <<

The SEO article uses keywords to show the search engine under which keyword to display our website, while the user experience indicates that our website is important and should be displayed high.

Writing commissioned articles – thematic and specialist text

On the market, we can come across terms such as “thematic text” or “specialized text”. Both terms are included in the definition of an SEO article.

It should be emphasized that the thematic and specialized texts written on request are short forms of the article (usually 300-500 words in length). In addition, their nature is predetermined by the buyer’s instructions, therefore the research and evaluation of competition in a given keyword is very limited.

Quality requirements – thematic and specialized text
– Text containing keywords in the appropriate grammatical form,
– The title and content are thematically adequate to the keywords contained in the text,
– Grammatically and spelling correct,
– Contains breaks or paragraphs to increase the readability of the text,
– High quality – contains very useful information for the reader.

Text containing keywords in an appropriate grammatical form – the instructions of the person ordering the text are often limited to specifying the keyword and subject area. The use of keywords, in the form determined by the buyer, will allow him to use the text for the planned activity.

The title and content are thematically appropriate to the keywords contained in the text – most SEO articles are created with the search engine user in mind. The reader must not feel cheated after clicking on a specific link (based on a misleading title) or reading the content. This situation will lead to a rapid increase in the bounce rate, which will negatively affect the rating of the article.

Correct grammatically and spelling – The bounce rate can also be affected by spelling and grammar errors. Many readers, after encountering them, will not read the content any further. Therefore, the text must be written in decent language.

>> Bounce Rate – what is it? <<

Contains breaks or paragraphs to increase the readability of the text – the article editing elements listed here are only the basis. The rules for writing functional web texts are more complicated. One can mention here the appropriate structure of the title (which aims to generate a click from the targeted user), the strategic placement of information in the text (information in different paragraphs depending on the assessment of their attractiveness), and the composition of subheadings that is clear and useful from the point of view of the search engine. By competing in a difficult keyword, we will be forced to create multimedia content (photos, videos, infographics, etc.).

High quality – contains very useful information for the reader – the SEO article is designed to meet the specific needs of the user. Most often it consists in providing exhaustive information on the question entered in the search engine (for articles such as “if” and “how” – eg “is it possible to combine antibiotics with alcohol”, “how to replace a light bulb in a car”). In the case of entertainment articles, the quality of the article is difficult to unambiguously assess – what counts is the appropriate flow and narrative building.

Writing SEO articles

Note: The following list applies to writing full-fledged SEO articles from the position of a website content creator – in the case of the implementation of orders for thematic and specialized texts, the work of a copywriter is limited to the last two stages.

I. Goal definition
II. Competition evaluation
III. Research
IV. Composition of the content

Stage I – Goal definition

Each functional piece must have a specific purpose. In the case of informative articles, this will be obtaining free search engine traffic. Before starting to create content, we need to determine what keyword we want to get traffic from.

Not every popular keyword has to be profitable. The correct selection of keywords is the effect of targeting, analysis of available statistics and ordinary experience.

Stage II – Competition evaluation

In most keywords, we will face competition (As in our case, we also have competition in the field of tools based on artificial intelligence for text paraphrasing). The ultimate goal of our article is to be ranked 1st. How can we put it there? The current Google doctrine is to reward the most useful content.

In a nutshell – we have to write a longer and better article than the competition. The authority of the sites on which the publication is located (creation date, number of links pointing to content on the site, etc.) also matters.

Stage III – Research

At this stage, we need to find out what interests search engine users in a specific issue. This knowledge is gained on the basis of the analysis of previous queries in Google.

We use the findings when drawing up the text plan. The more keyword concepts we cover, the better.

Stage IV – Composition of the content

Only at this stage do we start writing the article properly. The structure of the content is based on the basic elements of this type of work: title, lead, development, ending. The nature of the content will depend on the outcome of the previous steps.

Attention should be paid to adjusting the content to the factors influencing the positive reception of the online article, i.e. the rational length of paragraphs, appropriate arrangement of subheadings and keywords. It is assumed that the content on the Internet should contain at least one photo.

SEO article and sales

There are only two aspects to the Internet – knowledge and sales. Both of these issues are constantly intertwined. The content is a kind of currency in this system.

When writing online articles, the basic mistake is to make them sales-oriented. Content marketing is not that simple. After all, our target is people who avoid advertising. If the article is too pushy or biased – it will not fulfill its role.

>> A step-by-step guide to Content Marketing <<

A much better idea is to create a back-end page or a thematic portal in which ads will be “smuggled” between interesting content. Therefore, from a copywriter’s point of view, writing SEO articles has little to do with advertising. It is primarily about providing interesting content on a specific issue. Site managers will take care of the rest.

Writing SEO articles for a blog – mistakes

In recent years, the personal internet journal has evolved into a powerful content marketing tool. Blogs are more and more often set up for business reasons, rather than the need for the site owner to externalize. The “Blog” tab has become a part of the menu of most commercial websites.

The post requirements make blogging quite time consuming. No wonder that writing articles for a blog is one of the most popular topics related to running a website. Therefore, when working as a copywriter, you will quickly meet orders for this type of texts.

1. Disregard Seo
Bloggers often forget that the search engine “treats” their website like any other. This is the cause of most mistakes, both at the technical level and at the level of content creation. As a result, many bloggers choose to limit the ways of gaining traffic to social media only.

2. Copying content
When creating blog content, you may be tempted to synonymize other articles found on the web. Another problem is the “translation” of the content of foreign-language websites. The content created in this way has a much lower chance of being found high in the search ranking.

3. Lack of a substantive topic
Writing about your experiences only makes sense when it comes to celebrities. In any other situation, we must give our content any substantive value. A good blogging practice is to focus your posts around the topic, not the author. Substantive information should be interwoven with anecdotes and stories from the life of the creator, and not the other way around.

4. Insufficient length of entries
If we want to appear in the ranking, and we do not have a positioning advantage (number of links, site authority), we must provide the user with better content than the competition. When evaluating content, the volume is very important. Typically, 300-word entries are not enough to be successful.

5. Abuse of phrases in the first person
Be aware that overuse of elements specific to a blog entry may be counterproductive. Bloggers often suffer from self-centeredness. We publish texts for the reader, not for ourselves. Content must come first.

6. Lack of knowledge of previous entries
It is rare for blog entries to be written from scratch by copywriters. Therefore, before starting to write articles for the blog, it is worth reading the already published content. Creating articles in the same style as the previous author will help the blog owner stay credible. On the other hand, the copywriter will have a better chance of accepting the proof text.

Writing industry articles

We will also find texts known as “industry articles” on the market. If you have ever written a research paper – more or less this quality will be expected by the principals. Industry texts are quite a demanding category.

A characteristic feature of a trade article is the use of a more serious bibliography. The text should be supplemented with footnotes and quotes. The information provided should be supported by specific studies or the opinion of people who have authority.

Trade texts are published for an experienced reader, so we cannot use banal and commonly known information. In addition, sites that publish such articles are subject to a lot of criticism from competitors. Therefore, when writing a trade article, even the smallest detail counts.

Copywriters creating this type of text are the most sought after. This does not mean that you earn the best money by creating content for industry websites. When it comes to earning money from writing, the most important thing is to use your time efficiently. Writing texts in this category is a solution for authors with experience in the topic – otherwise it is too time-consuming.

Writing articles – price

There is no single, effective method for pricing SEO articles. The domestic market is still dominated by the form of settlement based on the rate for 1000 characters with spaces. You will quickly notice that this is not a perfect form of determining the value of a text. Volume does not equal quality.

In copywriting, everything depends on experience and reputation. The success of an SEO article depends equally on the copywriter and webmaster. Therefore, it is not possible to predict how many visits to the website will be generated by the article. Therefore, this factor will not help us in the valuation. It is wise to base the value of a text on the amount of time we spend creating it.

Writing a full-fledged SEO article can take up to eight hours of work (or more if we are moving in a new subject area). Each freelancer has to determine the value of his time himself. In this case, an average valuation of $ 200-300 seems to be quite rational.

Texts at this level are mainly realized as part of permanent cooperation. Orders on popular portals concern short thematic and specialized texts with a volume of 300 words with a single use of a keyword. The price for such a text is from $ 10 upwards.

Three hundred plus – whether the article has to be long

Nowadays it is fashionable to create long articles. In fact, it all depends on the competition. There is a tendency in which Google rewards content that comprehensively answers users’ questions.

In the case of texts that are to generate traffic from the level of the search engine – 300 words is the absolute minimum. Competitive keywords may require an article several times longer.

All considerations regarding the appropriate length of the article focus on the user experience. The authors of Internet content argue that reading on a computer screen is slower and more difficult than on paper. On the other hand, the interested reader would like to get as much information as possible. When creating the content of websites, we will constantly balance between the needs of the user and SEO.

What You Need To Know About An SEO Article

An article is a special place in the hierarchy of SEO texts. Functionality was the most important thing when creating pretzel texts. The back office introduced the first elements aimed at acquiring the reader. The article starts a real fight for his attention and recognition. The work must be properly edited, provide the reader with the necessary information and generate likes and comments.

Texts in this category are often referred to as thematic or specialized. These names are to emphasize the quality that the client expects from us. However, there is no need to panic. We don’t need several degrees to write articles. Our work is unlikely to be published in The Nature Journal.

Writing SEO articles is the most important copywriter’s skill – the basis of all content marketing issues.

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