Skip to content

Open Rate – what is it and how to increase it?

Is your Email Open Rate declining more and more? Then you will need some strategies to increase it as soon as possible. Fortunately, that’s what this article is about. First, what’s the problem? Do people hate emails? Definitely not! But just because 72% of people say they prefer to be contacted via email doesn’t mean they’ll automatically open yours. A low email open rate means you won’t be getting new customers with email marketing. You don’t want it to take too long. So how do you increase email open rates?

What does email open rate mean?

Email open rate indicates the number of subscribers that open a particular email you send compared to the total number of subscribers you have on your mailing list.

>> Copywriting in email marketing <<

Suppose you have 100 subscribers on your mailing list. If you get 70 subscribers who open their emails, your email open rate will average 70%.

So, to calculate your email open rate, simply divide the number of subscribers who opened your email by your total number of subscribers. Then multiply your answer by 100%.

Your email open rate gives you an overview of how well your email marketing strategy is performing. It’s also a good way to see if your emails are getting attention. This is one of the most important measures you can use to see if your email campaign strategy needs modification. For example, a low open rate means the customer is not progressing through the sales funnel as expected. You wouldn’t want to disregard it. So let’s see what factors affect email open rates.

>> Effective email marketing <<

Factors affecting email open rates

There is a combination of factors that will determine whether a particular email letter will pique the interest of the recipient or not. These factors include email relevance to subscribers, urgency, word count, and the time of day you send them. These factors will also determine whether your recipients will have a reason to open your emails.

That said, the top five factors that influence email open rates are:

Relationship with the target group

Individual subscribers have specific desires and needs. They fall into different categories and are driven by interests that can vary drastically. One of the limiting factors when it comes to email open rate is the quality of the information contained in emails.

Email content

Another important factor is the content of the email. Is this something your subscribers are waiting for? Is it something they’d rather do without? This skill is taught in storytelling or writing courses. Experts who provide the “make my essay for cheap” service and help students with assignments say that less than half of the texts written even by professionals are on this topic. You should customize the content of your emails to not only provide your subscribers with useful information, but also to keep them entertained.

Email list quality

If you can convince visitors to sign up to your email list, you can be sure that they are at least slightly interested in what you have to offer. On the other hand, getting them to sign up for emails is an easy way to ignore emails, send them to the trash or report them as spam.

Time of day

When is the perfect time to send emails? The truth is that there is no perfect time. Some people prefer to read emails in the morning, afternoon or evening, depending on their lifestyle. Since there is no one-size-fits-all approach to this problem, choosing the right time to send emails can be difficult. So try sending emails at different times of the day, find the best time and stick to it.

>> Unique Value Proposition – what is worth knowing? <<

Message Subject

More than a third of your subscribers decide to open an email based solely on how the subject line appeals to them. Your topic is your first and sometimes only chance to grab your subscribers’ attention and make them curious to learn more. Therefore, you should prepare your subject line carefully, keeping in mind that it accounts for a significant proportion of email open rates.

Published inOpen RateParaphrase ToolParaphrasing Tool Online