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How to check a website for SEO?

If you want your potential customers to use your services or buy your products, you need to enable them to find your business online. SEO is important as it makes your website visible in the search engine, which means more traffic and more opportunities to convert leads into customers. This is what SEO is about – increasing the trust that internet users and Google place in you. In practice, this translates into better visibility on Google and more traffic on the website. How to check if your website is visible and properly optimized for SEO? We advise.

Most website owners would love to adhere to all Google ranking factors. In fact, this may prove to be virtually impossible, as we currently list over 200 of them. But we have some good news for you! SEO experts distinguish several key ranking factors that, if adhered to, may be enough to get your site high in the search results list (SERP) and be visible to users. Below we will discuss the most important of them and suggest how you can verify them on your website.

Test the functionality of the mobile version

For Google, user experience is one of the most important criteria for assessing the potential of a website. This is evidenced by the introduction of Mobile-First Indexing in 2021, i.e. a change in the method of indexing websites, which can be defined in one sentence: first mobile devices, then stationary devices.

Nowadays, an effective website should have a responsive design, which means that its content must be adapted to smartphones and tablets as well as to desktops. You can measure the level of adaptation of your website to mobile devices using the free Mobile Optimization Test from Google. It is worth taking care of this, because if users of your site encounter problems with making purchases, filling out forms, or simply viewing content on the page correctly, chances are they will leave the site and go to a competitor’s site, which will offer them a greater experience of using the platform.

Google statistics show that as many as 61% of users after a bad experience on the mobile website will probably never return to it, and 40% of internet users will visit the competition’s domain instead.

Your website should look and run smoothly on any screen. Otherwise, its bounce rate, which is the percentage of Internet users who spent very little time on it, may increase. Google regularly checks this indicator, so if you notice problems with the functionality of the mobile version of your website, eliminate it so as not to lose credibility in the eyes of Google.

Measure website loading speed

Website speed has always been important, especially on mobile devices. After Google introduced core web vitals in May 2021, its role became even more important. Site speed has become one of CWV’s major ranking factors.

Slow loading of a website can significantly affect the frequency of its use by Internet users, and Google definitely penalizes pages that take too long to load. Therefore, it is important that website owners optimize them properly in terms of speed. Reducing your website loading time, even by a few milliseconds, can have a positive impact on its ranking.

To check how your website is actually doing, you can use a free loading speed analysis tool – Google PageSpeed Insights. This also gives you access to tips on what needs to be improved to optimize your site’s performance. In order to speed up the loading speed, it is also worth taking advantage of optimization and image and using the browser cache to store them. Thanks to this, during the second and subsequent visits of the user, the website will load much faster.

Verify that your content is up-to-date

Google’s algorithms reward pages with engaging, broad, and relevant content that respond to search engine users’ queries. This type of content is of value for Internet users and prevents them from returning to the search results after visiting your website in order to find another source of information.

The updated BERT algorithm from Google, using machine learning (ML) and natural language processing (NLP), interprets the intentions of its users better and better and negatively evaluates pages that do not have content that matches Internet users’ searches. Therefore, it is worth checking from time to time that the content on the website is up-to-date and whether the content is still interesting and engaging for users. Pay attention to possible duplicates. Similar content on different pages on the site not only does not support SEO, but can even harm its positioning on Google.

Check the link profile

Links are an important part of Google’s ranking algorithm. Thanks to them, crawlers can find a given site. A large number and high quality of backlinks (external links) strengthen the website’s credibility and affect organic traffic. The more external links lead to your domain, the more likely it is to rank high in search results.

To strengthen your website’s SEO potential, you can look for high-authority pages that host a guest post with a link to your domain. It is also good practice to exchange links in entries. Google positively evaluates this type of activity, but the content of both websites must be consistent with each other. Another way to increase the effectiveness of a website is to be active on social media.

You can check all current links that lead to your website using Google Search Console. After logging in to your Google account, just go to the “Links” tab and check how many backlinks have been indexed by the search engine robot. This way, you will be able to identify potential pages with low authority that have linked to your domain on their site. It is better to eliminate this category of links.

Search for your domain

The easiest way to check your website’s SEO performance is to do a Google search for its name or related keywords. Thanks to this, you will be able to see immediately whether the website address appears in the search results and what position it occupies.

If you are not satisfied with the current position, check what you can do in the above descriptions of the areas. When you take care of up-to-date content, responsiveness and speed of the website, and obtain external links, your website will be promoted on the search results pages of Google pages. And if that’s not enough – please contact the Paraphrase Online Team!

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